Tools for an Engaged Market


Scalability Through Technology

As technology forges ahead, marketing managers are presented with an array of opportunities for customer dialogue and CRM. Making use of these advances will be a fundamental requirement for success over the next 2 decades as consumers demand high speed, unlimited access and personalized service.

Determine the relevant audience for your marketing programs
Screening tools profile your brand’s critical marketing segment using response markers
Diagnostic tools can be used in-market (e.g. in-office, on a BRC or Website)
Creating intimacy and personal relevance in electronic and global environment
Using technology to bring your marketing programs to the audience that needs them
In-office tools to support your professional strategy



“A scientific understanding of the patient’s approach to adherence is long overdue. Dr LaFountain’s work will go a long way in improving patient support.”

— Dr Ann Partridge, Dana-Farber
Cancer Inst., Harvard Medical School

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