Strategic Consultations

   

Consulting Services

Are you struggling to move-the-needle with your marketing campaigns?

The field of cognitive science offers a vast array of theoretical solutions providing a wealth of opportunity to elevate the pharmaceutical industry to the next level of evidence-based healthcare. With appropriate application to your market, you and your creative agency can engage your customers (consumers, physicians, payers) in truly motivational ways – ways that really move-the-needle.

Specialist topic areas where Mind Field Solutions will elevate
your interventions to the next level include:

PhD Psychologists unravel the determinants of behavior
Testable theories guide the discovery process
State-of-the art predictive techniques mathematically map behavior
Guidance on applying a scientific framework in program design
Scripting to support customer messaging
Expert participation in advisory boards
Peer-review writing to support publication strategy
If you can’t measure it, you can’t change it!
Are you achieving double-digit ROI? Where? Why?
How can you refine your program or targeting strategy for greater success?

PRODUCTS & SERVICES

 

“A scientific understanding of the patient’s approach to adherence is long overdue. Dr LaFountain’s work will go a long way in improving patient support.”

— Dr Ann Partridge, Dana-Farber
Cancer Inst., Harvard Medical School

 
   
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